Jennifer Berman, International Luxury Real Estate Broker and Media Personality, Named COO by DirectOffer

Jennifer Berman

“After decades of helping companies build successful businesses, it was important to me that my next role was one in which I would team up with a seasoned businesswoman who is not only passionate about delivering great product, but proven to build great teams.”

DirectOffer announced today that Jennifer Berman has joined the company as Chief Operating Officer. Berman brings to this position more than 20 years of executive experience in real estate sales leadership, strategic organizational development and the promotion of industry-related technology products. She is an internationally recognized industry thought leader, innovator and sought-after speaker in the real estate industry.

“I am delighted to welcome Jennifer to the DirectOffer team,” said Kathleen Lappe, Founder and CEO of DirectOffer. “In addition to taking a software company public, she has built and led sales teams and implemented systems for several of the nation’s leading brokerage firms. Jennifer brings her leadership skills as well as hands-on experience in the trenches to the position. His globally recognized connections will help us achieve our mission of helping real estate professionals succeed while removing barriers to homeownership for those who are often underrepresented.

The company’s patent-pending DO AudioToursTM feature allows agents to bring a home’s story to life by adding audio in any language to listing photos.

“After decades of helping companies build successful businesses, it was important to me that my next role was one in which I would team up with a seasoned businesswoman who is not only passionate about delivering great product, but proven to build great teams,” Berman said. “The DirectOffer team and culture that Katie has created is rare in this company, and she has been passionate about creating accessible, affordable tools that anyone in our industry can use while empowering more people the opportunity to become homeowners.”

Berman earned her bachelor’s degree from Texas Tech University and is a licensed real estate broker in California. His career began in 1998 as a product manager at Top Producer Systems, one of the oldest and most established CRM platforms in the real estate industry. Berman served as CEO and Team Leader at Keller Williams MDR, bringing prosperity to over 200 agents during the most depressed real estate market. In 2013, she served as Managing Director of Hilton and Hyland and founded Berman & Pollinger, LLC, a luxury real estate consulting firm in 2016. Other notable positions include that of United States Ambassador with Juwai.com, co-founder of Uwai.com. , and as a host, moderator, contributor to Inman Connect and other top brands like Realogy, REMAX and more.

Berman is an advocate for female leadership and is active in organizations such as WomanUP!® and was the 2021 keynote speaker for the Women’s Council of REALTORS®. A well-known media personality, Berman last appeared on CNBC’s Listing Impossible broadcast in 2020. She has also worked with numerous agents in the Million-Dollar Listing franchise and was part of the MDLLA when the show started. . She was blessed to be called the go-to person in Hollywood for help with casting and script development for different production companies and networks.

About DirectOffer

DirectOffer partners with the real estate industry to provide cost-effective, easy-to-use software tools that put the listing agent first. Our two patent-pending features, DO AudioToursTM and InterestGridTM, are designed to bring transparency to the home buying and selling process by expanding listing views, increasing leads and accelerating competition from buyers for sellers. We offer affordable, easy-to-use, ADA-compliant, multilingual Gen C technology that makes home ownership more accessible. To learn more about DirectOffer or download the DirectOffer app, go to http://www.directoffer.com or email us at [email protected] to learn more about the company’s enterprise solutions.

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